Blog Archives

Using Insights to Improve Facebook Performance

facebook insights

What the metrics in Facebook Insights actually mean, and how to use them to evaluate and improve your page, including a lot of discussion around how to apply the scientific method and critical thinking towards rigorous decision-making.

Posted in Trainings and Strategy Tagged with: ,

Making Twitter Your Newswire

Twitter 4 day training

Four sessions of an hour each to take a group of reporters who had never seen Twitter before, and get them to the point where they felt empowered to start playing with it.

Posted in Trainings and Strategy Tagged with: ,