Blog Archives

Using Insights to Improve Facebook Performance

facebook insights

What the metrics in Facebook Insights actually mean, and how to use them to evaluate and improve your page, including a lot of discussion around how to apply the scientific method and critical thinking towards rigorous decision-making.

Posted in Trainings and Strategy Tagged with: ,

Social Media Workflow for Radio News Show

Social Media Workflow

This sample workflow imagines the team has one person dedicated to digital and social media, and looks at how social media responsibilities might be effectively distributed among team members.

Posted in Strategy Tagged with: , ,

Acting Quickly to Build a Community: The Religion Project

Screenshot from Religion Project site

How a single Facebook post inspired an entire project, and drove some of our highest-ever engagement.

Posted in Projects Tagged with: , ,