Blog Archives

Using Insights to Improve Facebook Performance

facebook insights

What the metrics in Facebook Insights actually mean, and how to use them to evaluate and improve your page, including a lot of discussion around how to apply the scientific method and critical thinking towards rigorous decision-making.

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Evolution of Live Monitoring: Twitter and the Egypt Elections

Egypt elections monitoring

One of the most common questions I get from people is how to start from nothing and develop an effective social media monitoring scheme. Here’s one example, from liveblogging the Egyptian elections.

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In Depth Social Media Training: Personal Branding, Story Development

a whole lot of tools

A compilation of materials used for a 6-week course focusing on skill development and workflow for reporters and hosts.

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Introduction to Social Media

Screencap from intro to social media

What is social media for? Why should journalists get excited about it? An introduction to social media that ignores specific platforms and gets to the heart of why journalists should care.

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Twitter Basics (For Pure Beginners)

screengrab from twitter basics

The absolute basics of the platform and the conventions you need to know to start playing with it.

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Making Twitter Your Newswire

Twitter 4 day training

Four sessions of an hour each to take a group of reporters who had never seen Twitter before, and get them to the point where they felt empowered to start playing with it.

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Advanced Search Techniques: Twitter and Google

search training

A 1-hour refresher on advanced search techniques and strategies for Twitter and Google.

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Social Media Strategy (One Pager)

a whole lot of tools

An attempt to show a radio news team where they can derive benefit from incorporating social media into their workflow.

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Social Media Workflow for Radio News Show

Social Media Workflow

This sample workflow imagines the team has one person dedicated to digital and social media, and looks at how social media responsibilities might be effectively distributed among team members.

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