Using Insights to Improve Facebook Performance

This training was done in two parts. Part 1 covers what the various metrics on Facebook actually mean, a tour of the Insights Dashboard, and how to think critically/scientifically by using metrics to discover what works. Part 2 gets into exporting data and how to use Excel to analyze it.

Even though the training is specifically about Facebook, the idea of thinking critically and applying the scientific method to improving performance is applicable more broadly, and I tried to drive that point home.

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