The goal of this training is to take a group of reporters who had never seen Twitter before, and get them to the point where they understood a few things they could do with it and felt empowered to start playing with it. I focused on Twitter as a research/reporting tool rather than as a promotional tool, although we touched on personal branding and networking/community-building as well.
I’ve conducted this training two different ways: in four 1-hour sessions and in a single 3-hour session. I think I actually prefer the single session, if I can follow it up with individual sessions over the next few weeks. The one-on-ones seem to get the best results, because everyone has their own roadblocks to incorporating this stuff into their workflow.