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In Depth Social Media Training: Personal Branding, Story Development
15 April 2012 9:26 PM | No Comments
Hi, I'm Jessica, a digital and social media editor/producer/strategist for the Voice of America.
I get excited about storytelling that pushes me to see the world through new eyes, or teaches me something I didn't know I really wanted to know. And a site that does serendipity right can hook me for hours.
I'm a social media enthusiast, but also a pragmatist. Social media has to be done strategically, using the right tools to achieve the right objectives. My favorite quote comes from my VOA colleague, after sitting through our 16th or so social media training about Twitter, Facebook, Foursquare, etc.: "Tools are still not strategy." Fact.
Anyway, this site will tell you a bit about me, share a bunch of the projects I've worked on, and pass along some of the trainings I've conducted. I share failures and moderate successes alongside the full-blown successes, and feedback is always welcome if you have it (just be kind!).